OK, I will come out as coffee ☕ posh, but...

I was asked to prepare a drink from some brown powder. It came in a box with the sign "Lavazza", which is on cafés around the world. I've rightfully interpreted it up to now as "never get coffee here". But now that I filled the cup with that brown powder with hot water, I decided to smell it. My reaction is "this gross brownish liquid is never touching my lips or tongue".