If physical shops in 3D space can do it, integrate digital in such a way that everything just clicks together, no friction, no logins, ..., so can we.
Ditch the username, password, e-mail and phone verification, ditch even the lightning login, nostr login, sign in with X/FB/...
We need to build new internet and going back to simple is key.
If my written words don't convince you, hopefully some electronic music will.