Paul Rosenberg - Who Are We Shooting At... And Why?
What, to us, is “winning”? And how do we attain it? We must have a clear and coherent vision of victory, and an effective path to it. Strategy, philosophy, and passion must rise together. Make no small plans.
If we are to take winning seriously, we must examine it seriously. More than that, we must engage ourselves in it, effectively and efficiently. We have more ability and more opportunity than we’ve understood: We are, in the most important ways, better than our opponents. An open door stands before us; we must recognize it and use it.

https://www.youtube.com/watch?v=E9XM-8Ftbgk&feature=youtu.be